Company News

asknet Solutions AG presents comprehensive brand relaunch with focus on partners satisfaction


  • asknet announces a brand relaunch to reinforce its commitment to innovative digital solutions and inclusive partnerships
  • Renewed focus on mission, vision, and values reflects dedication to excellence and forward-thinking in the digital marketplace
  • Revamped website and redesigned logos showcase asknet’s expertise, transparency, and cutting-edge digital panacea


Karlsruhe (Germany), May 2, 2023 – asknet Solutions AG, a global leader in digital software distribution and e-commerce solutions, has announced a full-scale rebranding initiative that aims to strengthen its dedication to innovation, customer satisfaction, and excellence in digital solutions. Through thorough research and strategic planning, the company has strengthened its mission, vision, and values, highlighting its commitment to inclusive partnerships, advanced features, and unparalleled support for its partners and customers.
asknet's vision statement says: „We exist to bring global digital growth through inclusive partnerships, creating opportunities for positive change in every community.“ Along with the new mission statement, it emphasizes and prioritizes the human factor and relationships in the business.

To complement this renewed focus on the company strategy, asknet has also launched a revamped website. This not only offers a comprehensive, modern view of asknet solutions' offering and payment processing systems, but also highlight the company's mission, vision, and values with updated pictures and case studies.

The new logo uses two polygons to create a modern and streamlined design that puts professionalism and forward-thinking at the center. The branding initiative also includes a brand redesign for the corporate brand and the company's two business units Academics Solutions (ACA) and eCommerce Solutions (ECS) – each with its unique personality and colour scheme. The redesigned logos reflect the individual strengths and dynamic of each unit and are intended to help customers better understand the services and expertise that asknet provides.

"Our new branding strategy perfectly matches the needs of our partners and represents the value add of asknet technology and services.“ said Christian Herkel, CEO of asknet Solutions. "By delivering cutting-edge digital solutions and exceptional support, we empower our partners to achieve high performance. Our revamped website and redesigned logos demonstrate our ongoing commitment to innovation, customer satisfaction, and our desire to continue leading the digital marketplace."

With the refocused strategy, the company is well-positioned to continue to grow and succeed in the dynamic and ever-changing digital environment. Together with the new branding and web, asknet is also working on its Design System, which will help deliver faster and better products, save time to market while keeping designs consistent across all platforms.

"We are proud of our new brand identity, which reflects the company's DNA and emphasizes our over 20-years expertise and forward-thinking," said Mr. Herkel. "We believe that our new branding strategy will resonate with our partners and customers, and we are excited to continue delivering innovative digital solutions and exceptional support to help them succeed in the digital marketplace."


Magda Gajny

About asknet Solutions AG

asknet Solutions AG is a renowned e-commerce, procurement and EdTech specialist headquartered in Karlsruhe, Germany. The company’s e-commerce Solutions Business Unit develops and manages online stores for digital and physical products worldwide. Leading global publishers such as Cyberlink and Steinberg rely on asknet's e-commerce expertise to distribute their products in more than 190 countries. asknet also offers software procurement and distribution for European universities and is the undisputed market leader in Germany (Academics Business Unit). The asknet portfolio includes a wide range of high-quality software applications for the academic sector, ranging from IBM SPSS to Adobe Creative Cloud. By continuously expanding its portfolio beyond software procurement, through partnerships with leading software manufacturers such as Udemy and Class Technologies, asknet aims to become the leading IT service provider in the European education market.